CASE STUDY . 2026
A warm, premium candle-shopping experience with a simple WhatsApp ordering flow.
UX/UI Design
Framer
3 weeks
01
THE CHALLENGE
HOW MIGHT WE MAKE A SMALL CANDLE BUSINESS FEEL PREMIUM?
Heartline Candles needed a digital presence that could communicate the warmth and craftsmanship of its products while keeping the buying process simple and manageable for a small business.
THE CORE QUESTION
How might we create a premium product experience while keeping the ordering process simple for a small business?
02
THE GOAL
CREATE DESIRE.
REDUCE FRICTION.
SUPPORT THE BUSINESS.
01
Create desire
Use visual storytelling to communicate the warmth, quality and handcrafted nature of the brand.
02
Reduce friction
Make it easy for customers to explore products, choose their fragrance and place an order.
03
Support the business
Enable direct ordering through WhatsApp instead of introducing a complex checkout system.
03
THE SOLUTION
A SIMPLE JOURNEY FROM INSPIRATION TO ORDER.
THE JOURNEY
DISCOVER
BROWSE
CHOOSE
ORDER
CONFIRM
The website handles the discovery and product-selection experience. WhatsApp handles the conversation and final order confirmation.
05
PRODUCT EXPERIENCE
A RICHER PRODUCT EXPERIENCE.
Customers can explore product details, choose their fragrance and start an order directly through WhatsApp.
06
WHATSAPP ORDERING FLOW
FROM SELECTION TO WHATSAPP IN ONE CLICK.
BEFORE
Customers had to message manually
Send “Hi” on WhatsApp.
Wait for the business to reply.
Type and send the product details.
AFTER
Ordering details are filled in automatically.
Select a product and fragrance.
Tap Order Now.
WhatsApp opens with the details filled in.
Review and tap Send.
07
TOOLS & PROCESS
DESIGNING AND BUILT DIRECTLY IN FRAMER.
TOOLS
FRAMER
FIGMA
AI-assisted imagery
Customers had to enter everything manually.
3 Weeks
Responsive website
Independent Project
08
KEY TAKEAWAYS
SIMPLE SOLUTIONS CAN CREATE BIG IMPACT.
Simple solutions can create big impact.
A website doesn't need a traditional checkout to support orders.
Strong visuals can communicate product value before the purchase.
Designed and building together helps create faster, better decisions.
Designing directly in Framer let me test the WhatsApp flow with real interactions instead of static mockups, which is what surfaced the pre-filled message idea
© 2026 CHANDAN M. ALL RIGHTS RESERVED.
BACK TO TOP